REDD'S APPLE ALE // APPLE LAUNCHER

REDD'S APPLE ALE // APPLE LAUNCHER
REDD'S Apple Ale was launching its first nationwide campaign. So they needed an online destination to drive people. We could have built a boring product website ... or a giant, real-world apple launcher that was connected to the internet. Not a tough choice.

Apple Launcher // Digital & Social (Production partner iStrategyLabs)