BEEF. IT’S WHAT’S FOR DINNER. // BEEF SUBSTITUTES
Every day, there seems to be a new meat substitute. Which got us thinking. What if we substituted beef into some classic dishes.
Proving that beef isn’t just the king of all proteins. It’s the ultimate meat substitute.

Beef Substitutes // Peking Chuck with Joe Sasto

Beef Substitutes // KFB with Esther Choi

Beef Substitues // Cowlamari with Lamar Moore

This was a first for the brand. Content. Not commercials. And people noticed, with higher-than-ever engagement rates, views, and video completions. And my personal favorite. An unplanned (and unpaid) shout-out from Bobby Flay.

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