BEEF. IT'S WHAT'S FOR DINNER. // NICELY DONE, BEEF.
How do you bring swagger back to beef? You launch a new brand campaign that makes beef the hero again.
You also bring back that deep, gravely voice ... and give it a new, confident tone.
Stew // :15
Shake // :15
Wellington // :15
Knife // :15
Deep Fried // :15
Tender // :15
Names // :15
Lid // :06
Short Ribs // :06
Along with traditional placements, we created a unique long-form pre-roll ad.
Like watching a steak cook for 3+ minutes long-form.
Sizzle // 3:08
Let's just say the clients were happy with the stats.
Beyond the stats ... people loved simply watching a steak cook.
The following is a real voice message left at our client's office.
Along with the brand campaign, we rebuilt BeefItsWhatsForDinner.com
to match our new voice and visual style.
