COORS LIGHT // REFRESH-MEN VIDEO GAME
On TV, Coors Light goes to extreme lengths to find and deliver ice-cold refreshment. But how can we bring this already successful campaign to even more people? Create an 8-bit, brawler-style video game that gives our heroes an identity -- the Coors Light Refresh-Men.

Refresh-Men was a proactive initiative brought to Coors Light by myself and Devon Harris. We developed the gameplay, characters, and storyline -- and worked with Xbox to bring it to life. It even earned organic mentions across various social channels and gaming websites.